Our brand summed up in three simple words: Steadfast in Sisterhood

Phi Mus are steadfast in sisterhood. For generations, women have joined our organization to become their best selves and make lifelong friends. Times have changed, but our values have remained constant: love, honor and truth. We hold ourselves and one another to high standards, guided by our strong hands, hearts and ideals.

We know that we are our best when we:

…lend a helping hand

…treat others as we want to be treated

…honor our commitments

…keep our hearts and minds open to new experiences and perspectives.

Whether you are a potential new member exploring her collegiate sorority options, a collegian or alumna or a loved one of a current or future Phi Mu, we hope that you will experience first-hand how we are Faithful Sisters, Steadfast in Sisterhood.

Primary Colors

Primary Supporting Colors


Secondary Colors


Download our primary logos from the Resource Hub here.

Download our Brand Guidelines to learn how to implement these brand elements and read our brand messaging.