Assistant Director of Marketing and Brand Management
Position Overview:
This staff member supports the execution of Phi Mu’s marketing strategy and ensures consistent and compelling brand representation across all platforms. Reporting to the Director of Strategic Communications, this role is responsible for developing creative content, managing marketing campaigns and upholding brand standards across print, digital and social media. The ideal candidate is a creative thinker with a strong eye for design, attention to detail and a deep understanding of audience engagement.
Responsibilities:
- Support the development and execution of marketing campaigns for organizational programs, events, and initiatives.
- Ensure brand consistency across all visual and written materials, adhering to Phi Mu’s voice, tone, and graphic standards.
- Lead strategic storytelling efforts to highlight organizational impact, elevate brand voice and inspire audience engagement across platforms
- Design or coordinate the production of promotional materials, digital graphics, publications, and event collateral.
- Manage the Fraternity’s visual brand library, including logos, templates, fonts and photography.
- Collaborate with departments and volunteers to provide marketing support and branded materials for specific needs.
- Maintain sections of the website and assist with updates to ensure current, on-brand messaging and visuals.
- Track performance of marketing efforts and provide analytics to inform decision-making.
- Assist in managing Phi Mu’s social media presence, including content creation, calendar planning, and platform engagement.
- Support extension efforts through branded promotional materials, application packets and appealing presentation materials.
- Work closely with vendors, designers, and printers to coordinate the production and delivery of branded items and materials.
- Contribute to special projects and initiatives led by the Strategic Communications team.
Minimum Qualifications:
- 2–3 years of experience in marketing, branding, communications, or a related field.
- Strong writing, editing, and visual storytelling skills.
- Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, and Photoshop) or similar design software.
- Knowledge of social media platforms, content management systems, and digital marketing tools.
- Excellent organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred Qualifications:
- Three years of relevant professional experience.
- Experience maintaining brand standards and producing marketing collateral.
- Previous experience in a nonprofit, higher education, or membership-based organization.
- Familiarity with sorority/fraternity operations and culture.
- Basic photography, video editing, or motion graphics skills.
- Working knowledge of email marketing platforms (e.g., Mailchimp, Constant Contact) and web CMS (e.g., WordPress).
- Working knowledge of Salesforce or similar database.
Travel Requirements:
- Average 10%
- Occasional evening or weekend work may be required during major campaigns or events.
Required Level of Education:
- Bachelor’s degree, preferably in marketing, communications, graphic design, public relations or a related field.
- Master’s degree preferred.
Please email your resume and cover letter to sheath@phimu.org.